| Wright versus Hopkins was a Light Heavyweight bout for which the latter came out of retirement. Unlike most professional fights, it wasn’t sanctioned by an official organisation (WBO, IBF etc.). Instead, the fighters were chosen from a ranking system devised by “The Ring Magazine.” The name of the magazine, combined with Hopkins’ (‘The King’) return to the ring provided the perfect opportunity to draw an analogy to the blockbuster trilogy ‘The Lord of the Rings.’ The clever mix of copy and titles pit the two contenders against each other in a way that draws in viewers not usually interested in boxing. |
