Tennis is a gentlemen’s game steeped in tradition, adored by politely applauding crowds. Not anymore. The objective of this promo was to showcase the extremity of the modern game, to create a fresh interest. Almost 100 hard hitting action shots (crammed into 60 seconds) give the viewer a glimpse into the severe training and playing conditions of today’s players. Combined with a fast-paced ‘industrial beat’ it paints a powerful image of how extreme the game has become. Its tennis and tennis coverage like you’ve never seen it before, and it’s brought to you exclusively by SuperSport.
In 2008, Rapid Blue won a Promax Bronze Award for this promo.
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