OUR ETHOS

WE BELIEVE IN

the power of storytelling, and that beautifully crafted content can influence change, break down barriers and connect us. We are pioneering, dynamic, effervescent, adaptable and solutions-oriented, and our aim is to always engage, entertain and enrich.

We-Do-This

WE DO THIS

by building lasting relationships, assembling the best teams, nurturing talent, combining old skills with youthful enthusiasm, being intelligent, strategic, hands-on and pedantic about detail. We support each other, partner our clients, interrogate the objectives and demand to be judged by the quality of our work.

We-Are-Proud

WE ARE PROUD

to be a home-grown, wholly-owned boutique South African Production Company with a reputation for excellence, a deep understanding of television and an appetite for scaling new heights. Our award-winning, pioneering legacy has helped us become industry leaders, developing quality, digitally-integrated content for multiple platforms throughout Africa.

We-Aim-To

WE AIM TO

engage, entertain and enrich, build on our legacy, and become the go-to Production Company for creative content solutions, the most respected and credible in Africa, with a global reach. We will develop our own formats, win major brand accounts, and offer even more innovative services with full 360-degree digital integration, all the while growing fresh talent, strengthening our partnerships and birthing exceptional ideas.

WHAT WE DO

RAPID BLUE

We love telling stories…and doing this with moving pictures. Regardless of whom we do it for, or what the message requirements are, we live and work by one golden rule: our content must connect. We do this across multiple platforms, for broadcasters and clients, in durations that range from 30 seconds to repeat seasons.
 

RAPID BLUE AFRICA

Since 2009, we have been developing content specifically for an African market, joining forces with partners in Nigeria and Angola, and producing world-class international shows with the homegrown flair and character of the territories that they broadcast to.

RAPID BLUE DIGITAL

Using the latest and most up-to-date technology, programming and development skills, this tech-obsessed team is at the forefront of all things digital, and plays a major role in pushing Rapid Blue’s content into new and exciting territories. Innovative to the core, the company also develops its own tools to ensure that it stays true to a promise of delivering best-of-breed, truly digital offerings.

SHOWREELS

BROADCAST CONTENT
From large-scale international formats to our own original properties.
BRANDED ENTERTAINMENT
Bespoke content developed to meet specific brand objectives.
PROMOS & SHORT FORM
Promo production, channel branding and short form videos for a range of clients.